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The Three C’s to Cementing Your Brand in the Minds of Your Market: Coca-Cola...
“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive...
View ArticleIf Your Audience Doesn’t Like Your Logo, Should You Change It? The University...
This is an older story, but still an important lesson for organizations that decide to “mess with” their brand and its related images–like logos. Late last year, the University of California system...
View ArticleIs It Time for a New Logo?
Recent logo changes by Google and Yahoo! have gotten the marketing and branding communities around the country buzzing. Neither change is significant which, from a branding standpoint, is significant....
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